<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://fieldnotes.getgrowthbydesign.com/p/good-people-good-tools-so-why-doesnt</loc><news:news><news:publication><news:name>Growth by Design</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T15:40:34+00:00</news:publication_date><news:title>Good People. Good Tools. So Why Doesn't It Work?</news:title></news:news></url></urlset>