I’ve talked to hundreds of founders—early-stage, technical, brilliant, ambitious.
But there’s a specific archetype I see over and over:
Usually ex-service delivery.
Or operators who lived deep inside the pain.
People who were sick of duct-taping Zapier and Google Sheets together to get through the week.
They didn’t find a real solution in the market. So they built one.
It always starts the same way:
“If I could build a tool to solve all my problems, what would it look like?”
And that’s exactly where things go sideways.
Because when you start there, you overbuild. You try to solve the full problem space. You future-proof features no one has asked for. You optimize steps that aren’t even bottlenecks yet.
The better framing—the one most repeat founders eventually adopt—is this:
“If I needed to solve just the next painful step right now, what would the simplest, dumbest, most reliable way be? What would give me the correct result every time, so I can move forward without changing my whole flow?”
The power is in the micro-step.
Founders don’t need to rewire their process on day one. They need relief. They need one part of the system to stop breaking so they can breathe, refocus, and act.
That’s the thing to build. And more importantly, that’s the thing to sell.
But most don’t.
They finish the build. They ship. They wait.
And nothing happens.
So if you’re sitting here thinking, “I built this thing… now what?” - this post is for you.
Below is the playbook I walk founders through when they’ve launched and the only thing staring back is a silent dashboard.
🧠 TL;DR: The Zero-to-Ten User Playbook
Start with the pain you experienced. Tell that story to people like you.
Find others who feel that same pain right now. Be specific.
Say you’ve built internal tools to fix this. Don’t call it a product.
Ask if they’d pay to remove that pain. Get real pricing signal.
Propose to fix it as a service. Done-for-you, with your tools.
Deliver manually. Walk them through it where needed.
Dig into friction. If they stall, your UX is off. Observe and fix.
Send insight first. Show value before asking for engagement.
Track for usability clusters. Watch for return usage patterns.
Only then—build a product. Based on real usage, not guesses.
If you’re still with me, let’s get into it.
