Before You Hire a Salesperson, Try This

How we built a client's AI team in Claude in about an hour, with every screen, prompt and report shown. The templates are inside.

21 hrs ago • Diraj Goel

2

2

May 2026

AI Can't Remember. That's Your Edge.

AI expands from a prompt. You compress from experience. Here's how to use one to scale the other.

May 29 • Diraj Goel

1

April 2026

Stop Hiring Growth Marketers. Hire an Agentic Growth Architect.

One systems thinker + AI agents replaces your RevOps manager, SDR team, data analyst, and growth marketer. Full comp data and job posting template…

Apr 27 • Diraj Goel

1

If I've Done It Twice, It's an Agentic Skill

Why revenue is an engineering problem, and the 90-day pattern we use to build the system. The CEO AI Kit is inside.

Apr 24 • Diraj Goel

1

1

Stop Building for Revenue

A $20M business built on founder heroics will sell for less than a $5M business built on systems. Your EBITDA defines your value. Your growth rate…

Apr 23 • Diraj Goel

Nobody Wants To Buy Your Software

They don't want your software to solve their problem. They didn't want the problem to begin with. The massive opportunity lies in leveraging AI to…

Apr 23 • Diraj Goel

2

These Are Not the VCs You're Looking For

A founder's cheatsheet for reading the capital room

Apr 21 • Diraj Goel

2

1

November 2025

“No SOC2 Yet” Guide To Close Enterprise Deals

How to get SOC 2 on a shoestring (<$7K), close the enterprise deal, and treat compliance like a growth project - A Growth by Design Cheatsheet

Nov 28, 2025 • Diraj Goel

2

The Fractional Exec Reckoning

Considering becoming a fractional exec for startups? Here’s the mess you’re getting yourself into - and a guide on how to win regardless.

Nov 6, 2025 • Diraj Goel

6

2

October 2025

Canadian Founder’s Cheatsheet to Securing and Getting More IRAP Funding

The Definitive Growth by Design Guide for Canadian startups ready to leverage public funding into scalable growth - and not lose your mind in the…

Oct 29, 2025 • Diraj Goel

4

2

2

Captivated (Part 4): Mission Critical x No-Brainer - The Market Wedge

Following the need, AND the money - while providing agency to urgency - is the ultimate cheat code.

Oct 8, 2025 • Diraj Goel

Captivated (Part 3): The No-Brainer Solution — Turning Urgency into an Effortless “Yes”

Captivated (Part 3): The No-Brainer Solution — Turning Urgency into an Effortless “Yes”

Oct 6, 2025 • Diraj Goel

2